Pacific Park To High-Light The Night In Blue And White In Support Of spcaLA And To Generate Awareness For Animal Cruelty Prevention Month
While Some National Landmarks Will Go Orange For The One-Day National ASPCA Event, Pacific Park Will Team With LAX To Turn Their Landmark Ferris Wheel And Pylons spcaLA Blue and White
SANTA MONICA, Calif., (April 3, 2009) --- Twice can be nice - especially when it's for a good cause such as Pacific Park on the Santa Monica Pier's Ferris wheel joining up with Los Angeles International Airport's pylons to support spcaLA during the ASPCA's "Go Orange For Animals" national event beginning at dusk on Tuesday, April 7.
The world-famous Ferris wheel and the internationally recognized Pylons will turn spcaLA blue and white, as national landmarks are bathed in orange, to raise awareness locally for animal assistance during this economic downturn, to recognize the outstanding work by spcaLA, and to help clarify the misinformation that there is a national umbrella organization connecting all spcas. Much needed donations can be made to spcaLA online at spcala.com or by calling (888) 730-5333.
"Through our long term relationship with spcaLA, we understand the importance of heightened community awareness in order for them to gain assistance," says Jeff Klocke, director of marketing and sales at Pacific Park. "Operating in the second largest city in the United States, spcaLA is challenged both financially and logistically as they work to overcome the impact of an unusual number of animals in need during this time of economic struggle."
Pacific Park's Ferris wheel Holiday High-Lights program is designed to not only celebrate the numerous holidays throughout the year with the community, but to raise awareness for special nonprofit organizations when possible.
Pacific Park will also feature dog and cat images and fun color patterns to enhance the experience. Both venues will be illuminated blue and white from dusk until late evening.
"I am deeply touched and humbled by this honor and show of loyalty by Pacific Park and
LAX," says Madeline Bernstein, president of spcaLA. "Community support is critical to the survival of our abused and abandoned animals who depend on the funds staying here in Los Angeles. Funds
that are sent to New York mostly stay in New York!"
Standing at 130 feet above the Pacific Ocean, the Pacific Wheel at Pacific Park is a landmark on the Southern California Coast and is outfitted with 160,000 LED lights that are mounted on the Pacific Wheel's structure including the 40 spokes and hubs. The illumination package displays dynamic, eye-popping computer-generated lighting entertainment in the evenings.
The LAX gateway pylons feature fifteen 100-foot-high pylons and fifteen smaller towers in varying heights and have 2,000 LED lights in the structures. The pylons are illuminated in a variety of colors - 16 million color possibilities - and sequences.
"We are proud to help raise awareness of Animal Cruelty Prevention month and join Pacific
Park in its efforts to salute the hard work and tireless efforts of spcaLA," said Mike Molina, senior director of external affairs of Los Angeles World Airports. "The LAX pylons and the Ferris wheel are worldwide landmarks and with such high profile statuses can serve these types of causes well."
The LAX Pylons are a state-of-the-art "gateway of light." Its original system was based on a
theatrical stage-lighting system with color filters and was updated in 2005 with a newer LED lighting system that creates an energy cost savings of 75 percent.
The Pacific Wheel is the world's only solar-powered Ferris wheel. Its previous incandescent
bulbs were replaced in May 2008 with enhanced LED lighting that also provides 75 percent greater energy savings.
About Pacific Park on the Santa Monica Pier
Pacific Park on the Santa Monica Pier, LA's only admission free amusement park, offers 12 amusement rides, 21 midway games and an oceanfront food plaza. Signature rides include the Pacific Wheel , the world's first solar-powered Ferris wheel; The West Coaster , a steel roller coaster that races 55 feet above
the Santa Monica Bay; and Inkie's Air Lift Balloon Ride , the all-new, high-flying, family-sharing kids'ride. For additional information and hours of operation, call (310) 260-8744 or visit www.pacpark.com .
About spcaLA
spcaLA is dedicated to the prevention of cruelty to animals through Education, Law Enforcement and Intervention. spcaLA is an independent, nonprofit animal welfare organization serving Southern
California since 1877. Donations run programs and services including Cruelty Investigation, Disaster
Animal Response Team, Humane Education and a variety of shelter services. For additional information,
please visit spcala.com.
About Los Angeles World Airports
Los Angeles World Airports is a City of Los Angeles department that owns and operates Los Angeles
International (LAX), LA/Ontario International (ONT), and Van Nuys (VNY) airports (general aviation).
For additional information, please visit www.lawa.org .
